Specialising in music photography, they worked under the name of SLAG (Studio, Location and Gigs,) in keeping with the current anti- establishment Punk movement.
They later moved premises to Bow Street Studios under The Royal Opera House Covent Garden and then to Fulham via Chester Square Belgravia.
By 1986, having gone their separate ways Fowler and Cox were part of the dream team on the design side of the PWL empire, Pete Waterman's production company, photographing Kylie Minogue, Jason Donovan and Rick Astley.
[7] In 1993 he began a long working relationship with actress and singer Sarah Brightman,[8] seeing him moving into directing with a TV commercial and promo for her 2008 album Symphony.
[11] His clientele continues to be diverse including jazz singer/pianist Jamie Cullum,[12] Irish musician Enya, Coleen Rooney and Thom Yorke.