He was previously Chairman of the Kwik Save Group plc.
[1] A Cheltenham Town supporter, he was a director on the club's board until resigning in January 2009.
[2] However he remains the club largest shareholder despite playing a less public role.
Keswick donated £100,000 to the Conservative Party during the 2019 United Kingdom general election.
[3] He also donated £2,000 to the Foreign Secretary, Dominic Raab.