Simon Woodroffe OBE (born 14 February 1952[1]) is a British entrepreneur and business speaker, known as the founder of YO!

[5] In the 1960s, he became a road crew and stage designer for artists such as Rod Stewart, The Moody Blues and Jethro Tull.

[5][6] Woodroffe subsequently spent several years in the television industry, initially selling rights to rock and pop concerts and later producing programs on extreme sports.

[6] Initially perceived as supported by major brands such as Honda and Sony, their contributions were later clarified as minimal sponsorship.

[9] Woodroffe established the YOTEL brand in 2007, introducing compact hotel rooms modeled after first-class airline cabins.

[11] He has collaborated with organizations such as Make Justice Work, which is focused on reducing reoffending rates and has publicly advocated for policies that prioritize rehabilitation and skill-building within the prison system.