The original Simoniz Company was founded in 1910, making it the oldest car care brand in the United States.

They changed the name of the firm to Simoniz Company and located the first office and backroom factory at 2121 South Michigan Avenue in Chicago, which was at the time was known as "Automobile Row".

Elmer Rich used the prominence of radio to promote his product with the slogan "Motorists Wise, Simoniz".

[1] An Institutional Division was officially organized in 1954, which offered a line of floor waxes, finishes, polishes, cleaners and sponges formulated and packaged expressly for business and large-volume public users.

In 1965 Morton International purchased the controlling interest in Simoniz Company, adding Master Wax-Detergent Proof and Smooth-Pre Softened products to the line.