The service used a client-server software model similar to popular online games such as World of Warcraft allowing the racing environment to be continually updated.

In August, two-time Indy 500 winner Dan Wheldon signed on to the Simraceway team to help design the gameplay experience and develop the physics engine.

[1] In October, Dario Franchitti signed on to the Simraceway team to help with the design of the tracks, cars and overall gameplay experience.

[citation needed] Simraceway featured 30 laser scanned and fictional circuits, such as Mid-Ohio, Daytona International Speedway, Brno and more.

In August 2011, Simraceway teamed up with Jim Russell driving school and opened a 30,000 square-foot performance driving facility at Infineon Raceway in Sonoma, Calif.[6] It offers 70 vehicles ranging from Karts to the Mitsubishi Lancer Evolution to a fleet of custom-built Lola-engineered Formula Three racing cars and is the largest single user of Infineon Raceway.