The Simulmatics Corporation was a U.S. data science firm founded in 1959 that used algorithms to target voters and consumers.
[1][2][3] One of its leading figures was Ithiel de Sola Pool.
Professor of American History at Harvard University Jill Lepore wrote a book about the Simulmatics Corporation, titled If Then, in 2020,[4] and recorded an audio version broadcast by BBC Radio 4 in 2021.
[5] The political novel The 480 contains a fictional treatment of the Simulmatics Corporation's activities.
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