It is a subsidiary of Chinese internet company Sina.com and was established in 1998 as China's first online sports platform.
SINA Sports holds the rights to broadcast Chinese Super League games.
SINA Sports broadcasts the WTA Zhuhai,[11] the China Open and International Premier Tennis League.
[13] SINA Sports holds the live broadcasting rights for the PGA Tour and the Masters.
Other rights include MUTV,[14] UFC,[15] NFL, Dakar Rally[16] and the Royal Ascot.