SinceThe80s is an American record label, management, and publishing company founded by Barry "Hefner" Johnson, and Zekiel "Zeke" Nicholson, based in Atlanta and Pittsburgh.
[2] In 2014, Kei Henderson met 21 Savage during the annual Atlanta hip-hop festival, A3C, and became his manager,[3] while Johnson and Zekiel Nicholson co-manage JID and EarthGang, who both signed with Dreamville in 2017.
"[5] In an interview with Billboard, they said the label is envisioned "as a collaborative brand that seeks to find and nurture the next wave of superstars from the culture hub of Atlanta."
In 2019, the founders of label played an intricate part in Dreamville's recording sessions for the compilation album Revenge of the Dreamers III.
[7] In 2020, the label added Metro Marrs to the roster who signed a joint deal with Quality Control, as well as Benji who is part of the collective Spillage Village.