Sincerity Is an Easy Disguise in This Business is the third full-length album released by the melodic hardcore band Evergreen Terrace.

The song "Brave Reality" originally appeared on the cover album Writer's Block.

A music video was released for the song "New Friend Request", a first for the band.

The band is known for referring to pop culture in their titles, lyrics, and soundbites.

Track 6, "I Can See My House from Here", was notably included in the first gaming video on YouTube.