Sinchon-dong (Korean: 신촌동) is a neighbourhood and a judicial (as opposed to administrative) dong (법정동) in Seodaemun District, Seoul, South Korea.

Sinchon's main attraction is its nightlife, with numerous bars of both western style and traditional Korean hofs, restaurants, and other activities aimed at the area's student population.

The main bus station/terminal is located near the police station about 100m south (towards Yeouido) from Sinchon Rotary.

The vehicle street has shrunk from four lanes to two and the sidewalks and pedestrian areas were greatly enlarged.

Sinchon is also one of the major entertainment districts with bars, karaoke rooms, PC-rooms, DVD rooms, Korean billiards halls and restaurants lining the streets covered in neon lights at night.