The channel promotes "culture, sufism and affection for the Sindhi language" airing a wide variety of programs, such as a morning show, infotainment, music, sitcoms, dramas, cooking shows and kids programs.

It is owned by Karim Rajpar and Ajeet Kumar Ahuja, Dolphin Media House, and its documentary staff includes journalists Ishaq Manghrio, Imdad Soomro, Hassan Dars, Buxan Mahranvi and Atta Rajar, the 1st Editor Imran Sarang Soomro who produced works on mountains, archaeological sites, forts, rivers, lakes and indigenous communities.

[2][better source needed] A few months later, in 2005 Sindh TV started news bulletins from 5-10pm every hour.

[citation needed] The channel shows 3-5 programs per day on its regular schedule,[3] as well as posting daily clips and recordings onto its Facebook and YouTube[4] channels.

In November 2006, the transmission of the sister channel Sindh TV News was suspended by the Government of Pakistan.