[1] The Singapore Kindness Movement (SKM) was initiated in response to Prime Minister Goh Chok Tong’s call to Singaporeans to develop into a more caring and gracious society in the new century.

In his 1996 New Year’s address, stated "We have become a developed economy because we put our minds to it and strive hard to reach our goals.

"[2] PM Goh announced the SKM pilot project in July 1996, when he launched the Singapore Courtesy Campaign.

Red symbolises love for your fellow man and green represents caring for the environment, tolerance, creativity, and consideration.

Catering to locals who are familiar with past campaigns and tourists who are intrigued by efforts in Singapore to encourage pro-social behaviour.

The Kindness Gallery has also been used for the Kindsville Tour, to help pre-schoolers develop good social etiquette on public transport.