Singer and Wolfner

The success of the company was due primarily to its concentration on child- and youth-literature,[4] as well as their focus on the literary preferences of the middle classes and their production of cheap and popular books in large quantities.

[5] They developed the Egyetemes Regénytár (Universal Novel Library) series based on the model of the German Engelhorn Verlag as the result of their recognition of the reading public's desire for literature that entertained.

As a result, Singer and Wolfner became the publisher of young writers, for example Ferenc Herczeg,[6] Géza Gárdonyi, Sandor Brody, Zoltan Ambrus, Ignotus and Viktor Rakosi.

Singer and Wolfner regarded as expressly important the value of the fine arts in publishing and for this reason emphasized well-prepared illustrations for carefully arranged articles.

When Singer and Wolfner's bookstore opened on the Andrassy road, the firm had been in business for almost 26 years and established itself as a major force in publishing.

The editorial offices, located above the bookstore, was where the popular weekly magazines, En Ujsagom (My Newspaper) and Magyar Lanyok (Hungarian Girls) were published.