It is part of the process through which students completing 12th standard apply and gain admission to engineering colleges within Tamil Nadu, India.
The important strategy is that counselling will be conducted based on rank list, if a student is present for counselling then without allocating college and course for that student next rank cannot be allocated with a seat.
Students are invited to participate in this counselling process to elect the college they want to join.
This is a highly visible process and is given close media attention and scrutiny.
This article about a university or college in Tamil Nadu, India is a stub.