[2] In Sir, You Are Being Hunted, players have to survive from 'Hunters' (robots dressed as Victorian gentlemen) who are trying to track down and kill them, whilst attempting to escape from an island.

Players are required to scavenge towns and villages for items such as food and weapons to help them survive whilst collecting parts of an exploded machine in order to escape the island.

[6][7] This amount fell short of the £100,000 that would allow character creation and customization, but Big Robot stated that they would "endeavour to get some aspects of it into the game.

"[8] Big Robot founder Jim Rossignol said that the development team wanted to make a game that was "desperate and scary, but without being straight-faced,"[9] and "kitschy but with a genuine underlying threat.

[11] Kickstarter backers were allowed to play an alpha version of the game before the full release,[12][13] with it being reported that around 900 players had early access.