Sir James Horlick, 1st Baronet

James Horlick, a pharmacist, carefully developed this product to be a complete nourishment formula for infants and invalids.

Before leaving England in 1873, he was working on a dried infant food prepared from malt and bran to mix with milk and water.

James could not raise the necessary capital to market and produce a new drink in London and so left to join his brother in America.

In 1873, he founded (along with his brother) the company J & W Horlicks in Chicago to manufacture a patented malted milk drink as an artificial infant food.

Two years later, they moved the business to larger premises at Racine, Wisconsin, in part because of the availability of an abundant supply of spring water.