[1] The magazine was named after Sir John Alexander Macdonald,[1] GCB, KCMG, PC, QC, DCL, LL.D, who was born on January 11, 1815, in Glasgow, Scotland, and who became the first Prime Minister of Canada, in 1867.
The subscription-based online magazine, Sir John, was mixing cover girls with Canadian and international political coverage to target men and women 25–55.
Every month inside of Sir John Magazine there was coverage of politics, fashion, entertainment, technology, and culture.
In addition, there were discussion forums, and photo shoots accompanied by political based interviews of female cover models.
Premiere Media Group, Inc. had plans to produce a print version of Sir John Magazine to distribute nationally to major cities across Canada.