It is based in Merced, California, and its proprietors follow a monastic motif.
In 2015, the sales of the Sisters of the Valley's CBD products reached $6,000,000.
[3] Early on the business, the company was banned from advertising on Facebook, and started focusing its communications effort on PR.
[4] Following practices of biodynamic agriculture, workers regulate their operations by the cycles of the moon, starting two-week production intervals upon the new moon, during which time they also practice chastity and vegetarianism.
[5][6] The owner and "lead Sister" Christine Meeusen, who does not identify with Christianity, considers the production to be a spiritual activity,[7] whose rituals and incorporate New Age practices and environmentalism,[8] borrowing from "Native American" practices.