Siti began her entertainment career on screen- as a TV Host for Orange room.

Siti then set up Origin Artistic Management, the leading production company in Brunei, where she produced and directed TV Commercials and documentaries for some of Brunei's largest corporate clients.

Siti Kamaluddin has also received the Special Award for Outstanding Contribution to the Music Industry from her earlier works.

In 2018, she directed her second feature film 'Hari Minggu Yanng Ke-Empat', a drama-comedy for Eid al-Fitr.

In 2020, Siti Kamaluddin released her third feature film 'Akademi' which is a hit at the Brunei Box Office.