The Seven; formerly TV4 Plus until September 2011) is a Swedish television channel owned by TV4 AB, focusing on entertainment, sports and lifestyle programmes.

[citation needed] Sjuan has been showing Late Night with Conan O'Brien since its launch.

[1] From 1 September 2020, the TV4 Group channels, including Sjuan, became available on the Dplay - Discovery SVOD service (later renamed Discovery+).

Other channels from TV4 AB include TV12 (youth and entertainment), TV4 Film (movies), TV4 Komedi (sitcoms), TV4 Guld (old classic series) and TV4 Fakta (documentaries).

The logo consisted of a cube or a die with '4' and '+' symbols on the sides, which was chosen as the channel primarily contained sports and betting programming.