Skate4Cancer

In 2004, Dyer, at only 19, began his first skate marathon from Los Angeles, California to Newmarket, Ontario, a total distance of roughly 8,000 km.

[6][5] During this marathon, Dyer and his support crew were stopped by law enforcement for skating on interstate highways, and being redirected around towns.

[6] Four years later in 2008, Skate4Cancer organized another cross country skate, this time from Vancouver, British Columbia to Halifax, Nova Scotia, with a total distance of 7,500 km.

[11] Major sponsors of Skate4Cancer included Element Skateboards, and Circa Shoes, which supported Dyer's plans for a cross-Canada tour of colleges and universities to provide students with cancer prevention information.

[12] Kirilow shaved her head, eyebrows, and starved herself to appear as though she was undergoing chemotherapy treatments, and frequently used Facebookto update her nearly 4,000 followers on her condition.

[6] Musicians that supported The Cure is Knowledge Tour included Shad, Alexisonfire, Billy Talent, Cancer Bats, City and Colour, Moneen, Silverstein, All Time Low, and Lights.

[21] In 2011, Rob Dyer announced his plan to create a children's cancer support centre called Dream Love Cure.

[6] Dream Love Cure, intended to be a place to support children "indirectly or directly impacted by the disease [cancer]."