West 49 Inc., is a Canadian specialty retailer of fashion and apparel, footwear, accessories, and equipment related to the action sports lifestyle.

As of 2005, the company operated 65 locations in seven provinces, employed nearly 1,000 employees, and reported US$86 million in revenue for the fiscal year ending January 29, 2005.

Along with the placement of the chain's name in the show's title, West 49 is featured in product and logo shots throughout the series.

In July 2010, Zumiez decided to end its takeover bid, clearing the way for Billabong to acquire West 49.

[15] In September 2013, Billabong started the process of finding a new buyer for the retail chain due to the internal financial problems of the company.