Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in grunge fashion.

[10] In 2012, Skechers agreed to settle a class action lawsuit for $40 million based on a U.S. Federal Trade Commission complaint that it had misled customers with its Shape-Ups rocker bottom shoe advertisements.

[19] Skechers has promoted its products with musicians including Ringo Starr, Britney Spears, Christina Aguilera, and Snoop Dogg;[20] television personalities Martha Stewart, Brooke Burke, and Amanda Kloots; baseball player Clayton Kershaw and boxer Sugar Ray Leonard; and American football players Joe Montana, Tony Romo, Howie Long, and Cris Carter.

[22] On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.

[26] In 2024, Skechers replaced Nivia Sports as the kit sponsor of one of India's oldest and most successful football teams, Mohun Bagan Super Giant.

Skechers and the Friendship Foundation host an annual walk in Manhattan Beach to raise money for a nonprofit that helps connect special-needs students with their peers.