The label blends traditional Australian First Nations sounds, language, and instrumentation with modern western music genres.
[1][2] The label connects remote Indigenous communities to mainstream global music markets[3][4] through business development mentoring, education and promotion.
They also support a model of fostering economic independence in their artists[1] and encourage local music at community events.
[6] In 2009 they struck a deal with Dramatico Entertainment for the Pan-European release of all the label's albums, after the success of "Gurrumul" across Europe [7] The label engages with Indigenous communities through touring music groups and artists to festivals, where the main message is of cultural pride, healthy lifestyle education[12] and social change promotion.
[13] Skinnyfish Music has played a significant role in addressing pressing social issues within remote Indigenous communities.