As vice president, he focused on business information and risk management solutions for corporations, libraries, and other organizations.

[6] In November 2006, ProQuest sold its Business Solutions automotive division to Snap-on Incorporated for $481 million.

[7] Prichard served as COO and then as president and CEO of Ingram Content Group Inc., a print and digital services supplier to the book industry, from August 2007 to June 2012.

[9][10] Harvard Business Review noted Prichard as a "standout example" of CEO engagement on social media, writing that he "blogs nonstop on leadership and shares insights from his favorite authors – with no direct benefit to him or his organization.

[12] In 2017, Prichard published The Book of Mistakes: 9 Secrets to Creating a Successful Future, based on stories culled from interviews of "over a thousand unbelievably successful people ranging from politicians to news anchors to sports heroes."