SkyMall is a specialty publishing firm headquartered in Ridgefield Park, New Jersey,[1] best known for once publishing a self-titled in-flight publication, SkyMall, that at one point had an annual circulation of approximately 20 million copies distributed in airplane seat pockets.

[3] SkyMall, Inc. was founded in 1990 by Bob Worsley[4] Originally, it intended to "get customers to order within 20 minutes of landing and have the goods waiting for them on arrival", before it switched to home delivery.

This move, which did not receive the support of all of the founders, required a significant shift in SkyMall's focus and operations, ultimately forcing the company to abandon same-day delivery and nearly bankrupting it.

Instead of stocking the merchandise itself near airports, SkyMall began leasing sections of the magazines to various distributors which customers would then order from directly.

[8] On April 1, 2015, SkyMall was purchased out of bankruptcy court by C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall.