Successories was founded in 1985, by Mac Anderson,[1] as an extension of his hobby of collecting quotations and motivational writings.
It has been said that Successories have adorned the office and garage walls of nearly all Silicon Valley startups which went on to become unicorns,[3] but its original line of motivational posters soon began to be parodied.
[4] In 1991, the first of a series of Successories retail stores opened,[5] appearing in a number of malls across the United States.
In 2009, Successories was purchased by TWS Partnership, LLC, an investment group controlled by brothers Ted and Warren Struhl, who moved the company from Aurora, IL to Boca Raton, Florida.
During that transition, all Successories stores and franchises were closed, thus transforming the brand into an eCommerce retailer with a focus on digital marketing as they moved away from traditional catalogs.