Sky Active

Sky Active instead also made use of Interactive Online Services authored by 3rd parties in WTVML and displayed on the TV using a microbrowser provided by WapTV Ltd.

With the dual technologies available to them, Sky Active launched many other features and services which viewers enjoyed such as games, email and shopping via their TV.

[3][4] In 2001 Sky acquired the remaining 5% of WapTV partly due to the popularity of "red button" picture-in-picture interactive services which could easily be used to enhance live TV channels with online content.

In 2004, a major redesign saw the previous, text-heavy, top page replaced by a visually-based front page, with a video magazine playing full-screen (surrounded by promotions, options and a scrolling ticker); the yellow button would take the user to a 16-screen video mosaic showcasing multiple options.

[6] As of 2020, Beehive Bedlam, the service's signature game, has returned in the form of an app available to users of the Sky Q platform.