In 2009, Sky Travel changed its logo slightly.

On 24 May 2010, British Sky Broadcasting announced that they would close Sky Travel and the associated website on 24 June due to intense competition from the internet.

A Sky spokesman said, "It was a difficult decision as the team has delivered a great product but the internet, rather than linear TV, has become the main channel for holiday retailing.

In a competitive market, we will continue to focus on our core strategy of doing fewer things but better."

Sky Travel closed at 11pm on 24 June 2010.