Sleeved blanket

[1] In late 2008 and early 2009, the SNUGGIE brand of sleeved blankets became a pop culture phenomenon,[2][3] sometimes described humorously as a "cult".

It was featured on television programs like Today, where cast and crew donned SNUGGIE blankets for a segment, which was described as looking like a Black Protestant choir.

The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States.

Later, a group organized a Snuggie pub crawl in Chicago to raise money for an African orphanage, which led to similar events throughout the United States.

[14] On March 5, 2010, at a Cleveland Cavaliers game, Snuggie wearers broke a world record for sleeved blanket wearing.

[2][10] Mockings of the product and its commercial have also been made by comedians such as Daniel Tosh, Jay Leno,[5] Ellen DeGeneres,[2] Bill Maher,[18] Jon Stewart, Whoopi Goldberg, Tim Burton, Loulogio (in Spain), Tim Hawkins, and on iCarly, as well as website parodies and Lacie and Olivia.

[2][11][24] Another variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs.

[25] However, based on the similarities of the Toasty Wrap's advertising to that of SNUGGIE, BrandFreak suggested that it is probable that both brands originate with the same manufacturer.

[30] An Italian version sold in Europe, Canada, and Japan is the "Kanguru," which includes a large front pocket reminiscent of a kangaroo's pouch.