Sleeveface was an internet phenomenon wherein one or more persons obscured or augmented body parts with images on record sleeves or album covers, causing an illusion.
A collection of photographs was posted online at Waxidermy.com in early 2006,[6] though earlier examples of 'sleevefacing' include a Mad Magazine cover[7] and a sketch on The Adam and Joe Show with Gary Numan holding a record sleeve to his face.
The artwork for J Rocc's 12" single 'Play This (One)' features men holding various LP sleeves over their faces.
His friend John Rostron posted them on the internet and created a group on the nascent Facebook social networking site.
One such workshop took place at the National Museum Cardiff in November 2008 as part of the city's annual Sŵn Festival.