Sleeveface

Sleeveface was an internet phenomenon wherein one or more persons obscured or augmented body parts with images on record sleeves or album covers, causing an illusion.

A collection of photographs was posted online at Waxidermy.com in early 2006,[6] though earlier examples of 'sleevefacing' include a Mad Magazine cover[7] and a sketch on The Adam and Joe Show with Gary Numan holding a record sleeve to his face.

The artwork for J Rocc's 12" single 'Play This (One)' features men holding various LP sleeves over their faces.

His friend John Rostron posted them on the internet and created a group on the nascent Facebook social networking site.

One such workshop took place at the National Museum Cardiff in November 2008 as part of the city's annual Sŵn Festival.

An example of a sleeveface photograph.