In 1981, Borgudd, now 34, finally entered Formula 1 in ATS, making his debut in the San Marino Grand Prix, where he outqualified his teammate Jan Lammers.

Although there was no cash sponsorship, Borgudd placed the ABBA logo on the car's sidepods, a hopeful move to attract other investors that generated a lot of media interest.

Following a run of non-qualifications, Borgudd managed to finish sixth in the British Grand Prix, scoring his first world championship point.

In spite of the added morale boost, ATS proved to be an uncompetitive car, and Borgudd failed to score any more points for the rest of the season.

This championship allowed previous years Formula 1 cars, such as the Arrows A6 he drove, finishing tenth in the Vallelunga race.

[2] Also in 1994, Borgudd went back to top form in the Truck Racing Cup, where the Swede barely lost the championship title to British driver Steve Parrish, after a dogfight that lasted the entire season.