[1] Its recipe can vary based on the desired color, consistency, or scent of the slime; additions can include dyes or sequins.
[2][3][4] Other recipes for slime include shampoo, soap, corn starch, body lotion, and shaving cream.
[6] In the United Kingdom, where, as of 2018[update], borax has been banned for its toxicity and potential to affect fertility, baking soda is a popular substitute.
[7] A 2018 survey by British consumer association Which?, however, found that eight of the 11 slime products they tested contained more than the European Union's legal limit of 300mg/kg of boron.
[7][5] By 2017 and 2018, videos of hands stretching and playing with slime trended and became a popular form of ASMR on Instagram and YouTube.
In March 2017, Newell Brands, the parent company of Elmer's, announced that it would be increasing its glue production to meet the demands of the slime craze.