The label is international but currently based in Liepāja, Latvia.

[3] The label operates under the umbrella organisation entitled The Dead Pulse group which comprises Sliptrick Records, Alternate Records and Go Loud Agency (booking)[4] Started primarily by Carlo Muselli (who talked about Sliptrick Records in Infrared Magazine[5]) looking to promote Italian rock music to an international audience, the label quickly grew from its humble beginnings of 15-20 hard-core rock and punk bands to over 150 separate releases from acts around the world in 2017 alone.

In recent years the label has branched out and now also operates as a multimedia company, which, apart from the record label incorporates, stock market trading, real estate and a motorcycle racing and custom shop.

[6] In 2017, the label backed and help promote a festival specializing in Latvian rock acts entitled, Rockin’ Liepaja 2017[7] In 2018, Sliptrick Records celebrated its 10-year jubilee with various concerts around the world.

There were also numerous interviews (e.g. the world famous Decibel[8]) and articles spotlighting the label and its achievements.