It advocates for alternative ways of making and using media that are more intentional, more enjoyable, longer lasting, better researched/written/designed, more ethical, and of higher quality overall.
"[2] Supporters of Slow Media criticize the spheres in which media is produced, shared, and consumed for valuing immediacy and dramatic presentation, in order to attract attention and maximize audiences, over the substance and credibility of a work.
Writers, reporters, filmmakers and commentators (including Arianna Huffington) promoted the concept of Slow Media in publications like The Atlantic, Forbes, Grantmakers in the Arts, Huffington Post, The Times of London, Prospect, Rocky Mountain News, The Wall Street Journal, The Washington Post, as well as in Facebook groups, a wide array of blogs, and elsewhere.
"[6] According to this manifesto, "It is because of the acceleration of multiple areas of life, that islands of deliberate slowness are made possible and essential for survival.
To this end the Slow Media Community website provides guidance for creating content as well as hosts a library of still-frame, long-form videos focusing on the "real time of nature", and human culture.