[1] The virtual world used Adobe Flash and ran inside a web browser, as Google Chrome was most recommended when playing this game.

According to co-founder Mitch Olson, SmallWorlds' demographic base as of 2012 consisted of about 65% female players, predominantly teens, followed by 'soccer mums'.

With SmallWorlds, users could share their experiences together watching YouTube videos, listening to music on SoundCloud together and by browsing through photo galleries.

Players in SmallWorlds had seven skill paths: arena, artist, crafting, explorer, farming, gamer and social, each with their own level.

A player could level up by playing missions, doing PVP shooting games, sowing plants or crafting up items.

There were many different widgets, but only one or two that worked at any given time[10] SmallWorlds was based on the freemium model of sales, where one may play the game free, but can pay for extras, such as VIP membership, granting them access to various places around the site, and have the ability to buy items other players do not have access to, as well as gold, the main virtual currency of the game.

Also, there was a new reward programme called Kudos in which players receive a special item after completing the weekly challenge.

Smallworld's had another major user-interface making it much sleeker and less jumbled by combining controls and features into collapsible panels on 13 June 2016.