Small Business Saturday is a UK campaign to support small business, taking place on the first Saturday in December each year.
[1] Small Business Saturday 2017 was the most successful campaign yet with an estimated £748 million[2] spent on the day.
The Small Business Saturday UK initiative has been supported by business organisations including the Federation of Small Businesses, Association of City and Town Management, Association of Convenience Stores and Northern Ireland Independent Retail Trade Association.
It has received support from all political parties[3] and a number of large corporations.
[4] American Express founded the successful Small Business Saturday initiative in the U.S. in 2010 and it remains the principal supporter of the campaign in the UK, as part of its on-going commitment to encourage consumers to shop small.