Small batch whiskeys are commercially positioned for the upper-premium market.
For example, the Bowmore distillery in Islay, Scotland, has produced a single malt Scotch whisky labeled as "small batch".
[4] Many producers of whiskeys labeled as such do not provide a clear indication of what they mean by the term.
Brands and brand expressions that are advertised as small batch bourbon whiskey include 1792 Bourbon,[13] Basil Hayden's,[3] Maker's Mark,[7] and Rowan's Creek.
[5] Brands and brand expressions advertised as small batch rye whiskey include Rebel Yell Small Batch Rye.