It became an independent company within the same group in 2005, then expanded locally and internationally[4] Axel Springer, the largest digital publishing house in Europe, bought AuFeminin in 2007.

[7] The company operates an adserver, an SSP and a DSP and specializes in solutions for Advanced TV and premium publishers.

[8] In February 2023, Equativ is bought by Private Equity fund Bridgepoint Group, in a transaction valued "at more than €300m".

[9] In 2019, Equativ acquired LiquidM, a global Demand Side Platform (DSP) based in Berlin.

[10] In 2021, Equativ acquired DynAdmic, a Cookie-Free CTV and Video Advertising Platform providing Managed DSP services.