[2] On 26 June 2007, the founder and her two partners sold the company to Germany's Axel Springer Group,[3] one of the leading media organisations in Europe, with headquarters in Berlin.

In 2008, aufeminin.com acquired Onmeda, Germany's N°1 health site [4] Since 1 June 2010, Marie-Laure Sauty de Chalon has directed the aufeminin group as CEO,[5] succeeding Bertrand Stephann.

[8] In 2014, aufeminin removed the ".com" from its name and logo, both on its website and on other media (mobile, tablet, video, social networks, print) as well as in areas of brand publishing, e-commerce and events (competitions, exhibitions, training).

In February 2015, the group announced its acquisition of the Livingly Media company,[9] one of the top 25 digital editors of lifestyle content in the US, including the sites Zimbio and Lonny.

On April 21, 2015 the aufeminin group announced the sale of its adtech subsidiary Smart Adserver to private equity firm Cathay Capital.