Smart Eye develops and deploys several core technologies that help gain insights from subtle and nuanced changes in human behavior, reactions and expressions.

Smart Eye sells its technology to the automotive industry, where its driver monitoring systems and interior sensing software is integrated into new vehicles or in fleets for aftermarket installation.

Smart Eye provides automotive OEMs and Tier 1 suppliers with road-ready driver monitoring software that can be embedded in new vehicles that are produced.

The company's AI-based software uses in-car cameras to analyze eye gaze, head movement, body posture, activities and objects to determine dangerous driving behavior such as distraction and drowsiness.

Smart Eye's algorithms are hardware agnostic and support a wide range of cameras and Systems on Chip (SoC), from the low to the very high-end.

In Europe, Driver Monitoring Systems are becoming mandatory automotive safety technology, due to legislation, regulation and ratings agencies.

Interior Sensing software detects the presence of occupants and provides information to the vehicle's safety systems to determine proper seating position or use of seatbelt.

It also enables automakers to understand, with proper safeguards for privacy, how people react to over-the-air software updates that are pushed to their vehicle, as well as their level of enjoyment with the in-vehicle environment and the content they are consuming.

AIS promptly alerts drivers at the earliest possible point, to prevent road accidents and promote safe driving behavior.

By integrating its head, face and eye-tracking technology into other products and devices, Smart Eye enables a better understanding of human-to-human and human-to-machine interactions.

The solution enhances traditional research methods such as surveys or focus groups and is used by 26 percent of the Fortune Global 500 companies and 90 of the world’s 100 largest advertisers.

The iMotions platform currently integrates and synchronizes data from more than 50 biosensors from 21 different partners, and it enables their clients to conduct their research much faster and more cost-effectively.