[1][2] The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts.
At the time, Heinz owned Weight Watchers International, known for its well-known weight-loss program and services.
Later, the meal offerings were expanded significantly and are no longer limited to only one gram of fat.
In 2015, Oprah Winfrey joined Weight Watchers as an investor and member.
[3] Oprah has previously called out Smart Ones on her website as a healthy frozen meal option.