Smart Pension

[8][9] In June 2017, the company won Overall Winner on the DL100 List and Fintech Innovation of the Year at the Digital Leaders Awards 2017.

[11] In November 2019 it was announced Link Group, an Australian provider of technology-enabled administration solutions, with over 7,000 employees working across 18 jurisdictions,[12] had invested an undisclosed amount as part of a strategic partnership.

This change in law moves a significant portion of responsibility onto employers in the UK to ensure that they are providing a workplace pension scheme for all eligible employees.

[16] Employers were required to initiate automatic enrolment into their workplace according to set staging dates based on the number of employees in the company.

The ASA agreed with the complainant and concluded that the advert "was not obviously identifiable as an ad, that it misleadingly suggested it was an official communication".