Smartfinance is a Vietnamese independent financial comparison website for helping consumers in emerging markets to make the most of their money.
The founders believed that the service offered would be of particular relevance to emerging economies where there is typically a far lower level of understanding of financial products and little or no opportunity for consumers to access independent advice.
Each country serviced has a dedicated site to ensure that all local legislation, regulatory requirements and market conditions are catered for.
However, it chooses to only display prices from financial institutions that have agreed to share their data, and more importantly, keep it updated in real time.
At the current time Smartfinance covers over 75 institutions in Vietnam who are collectively estimated to account for over 90% of market share for retail products.