It was founded in 1994 in Steamboat Springs, Colorado by ski instructors Peter and Patty Duke.

[5] Merino wool manages moisture, regulates temperature, and resists odors extremely well, making it a popular material for performance apparel.

The Hercosett changes the engineering specification of the wool fibers thereby meeting the consumer need of fabric that does not shrink.

[6]Reviews for Smartwool products are typically found in the context of equipment for hiking and other outdoor activities.

[9] In 2005, Smartwool implemented the requirement that its New Zealand wool suppliers no longer practice mulesing.