Championship reigns were determined by professional wrestling matches, in which competitors were involved in scripted rivalries.
These narratives created feuds between the various competitors, which cast them as villains and heroines.
The tournament to crown the inaugural champion was held over three months and four events.
The first round was held over two events, Smash.18 and Smash.19 on June 9 and July 15, 2011, with the semis on Smash.20 on August 11, 2011, and the final on Smash.21 on September 8, 2011.
Kana was the inaugural champions, and holds the record for most reigns at two.