It also runs a series of nationwide events called Smiley Talks, which feature people telling personal stories.
[4] Smiley News partnered with Royal Dutch Mint to create a medal to help fund a food box distribution project during the Christmas period in 2021.
In recent years, the content at Smiley News has evolved to include solutions journalism, with positive reporting on the responses to major social problems.
The Smiley Company's Franklin Loufrani was a precursor to the movement, having worked on France-Soir's good news section in the early 1970s.
[8] Loufrani uses only change-makers from the charity sector and social enterprises in his news cycles, while also linking them to Sustainable Development Goals or SDG.