Smooth 91.5 (call sign: 3PTV) is a commercial radio station based in Melbourne, Victoria, Australia.
In 2010, its format became 'Classic Rock' playing primarily rock artists from the '70s and '80s and targeted listeners 35–54, which would make its then competitors Gold 104.3 and Triple M. After a somewhat shaky start the station seemed to be growing slowly but consistently and then at the time had around 400,000 listeners (AC Nielsen Official Survey 6 in 2009).
[citation needed] At the end of 2009, Vega moved to a model with no announcers outside of the Dicko and Dave morning show, with the result being a very high focus on music quantity post 9am.
In building these new stations, DMG needed a "simple, focused music concept that would appeal to the 35–54 audience."
[4] In March 2017, smoothfm 91.5 was crowned the number 1 FM station for the first time with a 9.4 share.