Roza Eskenazi started her career sometime in the 1920s as a solo performer where she would sing for patrons of the clubs in Greek, Turkish, and Armenian.

It was in the club scene where she was first "discovered" by well-known composer and impresario Panagiotis Toundas in the late 1920s.

Toundas immediately recognized her talent and introduced her to Vassilis Toumbakaris of Columbia Records.

Roza, in 1929, cut four sides for Columbia, three of which were amanedes (Tzivaeri, Minore, and Matzore) and one demotic (Emorfi Pou Ein I Leivadia).

She was, almost single-handedly, responsible for the breakthrough of this style into popular culture, and even today her unique sound is still identified with the genre but as they were not credited as a trio, Agapios Tomboulis and Lambros Leondaridis were overshadowed as to their contribution to the genre becoming into popular culture.