The company acted as a front so Rockefeller could buy land in the Jackson Hole valley in Wyoming without people knowing of his involvement or his intentions for the property, and have the land held until the National Park Service could administer it.
The company launched a campaign to purchase more than 35,000 acres (142 km²) for $1.4 million but faced 15 years of opposition by ranchers and a refusal by the Park Service to take the land.
Discouraged by the stalemate, Rockefeller sent a letter to U.S. President Franklin D. Roosevelt telling him that if the federal government did not accept the land that "it will be my thought to make some other disposition of it or to sell it in the market to any satisfactory buyers".
Soon afterward on March 15, 1943, the president declared 221,000 acres (894 km²) of land as Jackson Hole National Monument.
The next year, the monument was merged into the expanded Grand Teton National Park.